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Transgender rights advocates reserve nearly $1 million in airtime for fall ballot campaign

source: https://www.bostonglobe.com/metro/2018/07/17/transgender-advocates-reserve-nearly-million-airtime-for-fall-ballot-campaign/6v6PJ0Xpb4KJ3R9qMlEFAI/story.html?utm_source=Alliance Alert Subscribers&utm_campaign=83857e1f90-EMAIL_CAMPAIGN_2018_07_20_01_47&utm_medium=email&utm_term=0_5f545ae96c-83857e1f90-27316597

Massachusetts State House.

Massachusetts State House.

Advocates who want to keep Massachusetts’ transgender antidiscrimination law on the books have reserved nearly $1 million in TV time, according to a spokesman for the campaign.

Matthew Wilder said the reservation on broadcast TV in the Boston and Springfield area is an initial effort to make sure people vote yes on Question 3 on Election Day and “uphold transgender dignity and equality at the voting booth.”

The $900,000 worth of ads is set to run from Oct. 22 to Nov. 5, though the Freedom for All Massachusetts campaign could expand or contract its TV effort and is not obligated to use all the reserved time.